WiseFelo Africa set out to change how Africans manage their finances. They needed a brand identity that was modern, simple, and professional to connect with their audience.

We created a brand identity featuring a logo that resembles a smile, symbolizing the company's friendly nature. Bold, minimal designs were used to catch the eye without overshadowing the message of making money management simple.

The result was a clean and professional looking design. WiseFelo Africa's branding works well across their apps and education content, maintaining its appeal and effectiveness. This strong identity sets the stage for future growth and adaptation.