Shushi
Skincare and cosmetic products

The African Princess

Shushi is a contemporary African skincare brand founded by Tanzanian music artist Nandy. It offers clean, effective, and affordable skincare products.

We worked closely with Nandy to shape and design the essence of her brand, drawing inspiration from the regal aura of African princesses. While Shushi embraces this rich cultural heritage, we implemented it with a modern and minimal approach that’s suited to its urban and fashionable customers.

We helped Nandy bring her vision to life by creating a visual identity that is both simple and striking, making Shushi stand out locally and globally. Rooted in African heritage and backed by science, Shushi embodies the essence of royalty with a contemporary twist.